Sri Lanka Participates at Riyadh Travel Fair – 2024
The Embassy of Sri Lanka in Riyadh in collaboration with the Sri Lanka Tourism Board, has organized Sri Lanka’s participation at the Riyadh Travel Fair 2024, after a long gap of five years, being held in Riyadh International Convention & Exhibition Center from May 27th to 29th. 2024. The Travel Fair aims to foster networking among tour and travel operators.
18 Sri Lanka tourism Destination Management Companies (DMCs), Sri Lankan Airlines, and the Sri Lanka Tourism Promotion Bureau are attending the event.
Ambassador-designate of Sri Lanka to Saudi Arabia Omar Lebbe Ameer Ajwad inaugurated the Sri Lanka pavilion of the destination management companies. Addressing the gathering Ambassador Ameer Ajwad highlighted Sri Lanka and Saudi Arabia tourism in the historical context and emphasized the importance of sharing updated information in Arabic language on Sri Lanka as a tourist destination. He also highlighted the initiatives introduced by the Sri Lankan Embassy in Riyadh to promote Sri Lanka tourism in the Kingdom such as Arabic website named “AHLAN SRI LANKA,” and the launch of Ibn Batuta and Adam’s Peak trail which could be utilized by the DMCs.
During the event, videos showcasing Sri Lanka’s tourist attractions were displayed and tourist materials were distributed among the visitors. Sri Lankan School children performed cultural dances demonstrating country’s cultural heritage.
The event is being attended by 250 exhibiters from more than 25 countries.